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MOOYAH Burgers, Fries & Shakes

Quick Summary

MOOYAH Burgers, Fries & Shakes is one of the hottest and fastest-growing "better burger" franchise opportunities in the world. We are keepers of the great American meal, masters of the burger, owners of the French fry and crafters of the shake. We offer franchisees training, marketing solutions, and so much more. Inquire today to learn more!

Quick Facts

Minimum Cash Required$250,000
Total Investment$383,350 to $598,300
Franchise Fee$35,000
Training & SupportYes

Available In These States:

We are currently accepting inquiries in these states:
  • SC
  • TN

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • AL
  • AK
  • AZ
  • AR
  • CA
  • CO
  • CT
  • DE
  • DC
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • ME
  • MD
  • MA
  • MI
  • MN
  • MS
  • MO
  • MT
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • ND
  • OH
  • OK
  • OR
  • PA
  • RI
  • SD
  • TX
  • UT
  • VT
  • VA
  • WA
  • WV
  • WI
  • WY


MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is one of the hottest and fastest-growing "better burger" franchise opportunities in the world. We are keepers of the great American meal, masters of the burger, owners of the French fry and crafters of the shake.

Through our team of experienced multi-unit/multi-brand franchisees, we are positioned for extensive market share of the $72 billion fast-casual better burger segment.  In fact, we soared over the 80-unit mark, with our eyes set on reaching the 100-store milestone by the end of 2015. With the richness of the better burger category and the increased awareness, awards and success of our existing owners, prime MOOYAH territories are going quickly.

The MOOYAH executive and management team have created and continually refined the MOOYAH business model with an obsessive focus on quality, consistency and the utmost Guest experience. This is important to note, as you will be able to leverage our experienced management team to help you meet your development and business goals.

MOOYAH customers keep coming back
The brand strives to give Guests the "wow" factor every time for a consistently great dining experience.

Franchisee Support
Our first-class and in-restaurant support team focus on driving sales through a strong use of technology and hands-on active support, including:

  • Interactive management training
  • Comprehensive & turnkey marketing solutions
  • Intensive real estate selection assistance
  • Project management
  • Coordination during countdown to opening
  • Nationwide distribution channels

Market Growth Opportunity
You know the value of having multiple restaurants surrounding other restaurants. It enhances branding. Advertising reach and ROI, and the value to the Guest. To help support the growth of our brand, we are looking for three types of growth opportunities:

  1. Multi-Unit Operator with Vision to Scale Business:
    Either way, you know how to develop restaurants and maintain a steady development schedule. By scaling to multiple units in a DMA, you can experience the value of the brand quicker.
  2. Single Unit Operator with Vision to Scale Business:
    Every great business owner has to start somewhere. We want growth-minded individuals who see the long-term potential of investing in our brand.
  3. International Development:
    The world loves burgers. Throughout 2014, the international growth became a puzzle piece in our strategy – and it worked.

$349,950 to $537,200 (includes build-out expenses and certain start-up expenses - part of this investment is the initial franchise fee, which is $35,000).


Bailey McGuire and Frank Sciuto are not part of an internationally-acclaimed, Grammy award-winning hip hop duo, but MOOYAH Burgers, Fries & Shakes still treats them like superstars. It all started when Sciuto was doing some real estate work for the brand. “I was living in Chicago at the time doing marketing, and we had always bounced ideas off each other about starting our own business,” McGuire said. “He came to me with the opportunity. I quit my job in Chicago, moved back to Texas and we opened our first location.” The friends’ first MOOYAH was only the 12th location for the brand overall at the time, but from the beginning Bailey and Frank were able to concentrate on the bigger picture thanks to MOOYAH’s attention to detail. “I can trust them 100 percent to deliver the great food customers love, and I get to focus on other parts of my business, like marketing and getting involved with the community,” McGuire said. Frank Sciuto & Bailey McGuire
Chuck and Denise Kerr are not award-winning movie megastars, but MOOYAH Burgers, Fries & Shakes has given them the kind of attention and support silver screen legends would be envious of. After deciding corporate America wasn’t for him, Chuck was looking for what’s next. After his wife called him to rave about the food at MOOYAH, he knew what was next. “MOOYAH has supported us on many different levels,” Chuck said. “If I have any issues, MOOYAH is on the phone, driving it up the channel and trying to get resolutions. They’re putting me in front of who I need to talk to if I need to talk to. They’re constantly trying to negotiate better quality products, from the food to everything else.” The brand has become a family affair for Chuck and Denise, with their two daughters working at their location. The store itself is expected to reach $2 million in sales during 2015 after being open for less than two years. Chuck & Denise Kerr
The Kullmans are not world-famous athletes traveling the globe basking in adulation, but they do get the kind of first-class treatment MOOYAH franchisees have come to expect. Family patriarch Jeff Kullman explained how one of his sons brought MOOYAH Burgers, Shakes & Fries to the family’s attention. “We were looking at different franchise concepts, and our oldest son read an article in a trade publication about MOOYAH,” he said. “One of the things that was important to him was model efficiency, and that’s what MOOYAH had.” That, coupled with the model’s simplicity and strong profit potential, has put the Kullmans on the path to success. Jeff went on to highlight how MOOYAH offers franchisees more than just a superior product to provide to customers. “They’re extremely supportive, from advertising and marketing strategies to helping with any operational challenges,” he said. “Most importantly, they’ll listen to you. The executive team has an open door policy – it’s not a challenge to get a hold of them or have them respond to your situation and needs. It’s what I would assess as a true partnership.” The Kullman Family

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Additional Investment