Voda Cleaning & Restoration - Franchise

Voda Cleaning & Restoration: Franchise Opportunity Overview

Company History & Vision

​Voda Cleaning & Restoration was built on a clear vision: to modernize and elevate the cleaning and restoration industry through a differentiated brand, best-in-class systems, and an uncompromising focus on customer experience. The company’s foundation traces back to DNA Pro Cleaning, established in 2009 by founder Dragan Krstic and refined over more than a decade of operational success. In 2022, the business was acquired by Franchise Playbook (Voda’s parent company) and strategically reintroduced as Voda Cleaning & Restoration to support national scale. Since launching franchising in 2023, Voda has experienced rapid growth, expanding to more than 100 franchise owners operating over 270 locations across 32 states, positioning the brand as one of the fastest-growing home services brands in the country.​

Industry Overview

Voda operates in a recession-resistant, essential services industry. Restoration represents a $300B+ market growing approximately 5% year over year, with water mitigation alone exceeding $17B. More than 14,000 water damage events occur daily. Cleaning services add another layer of demand, with the carpet cleaning industry valued at $6.6B and strong annual growth. These services are needs, not wants, and restoration work is often insurance-paid.

The Voda Advantage: Two Franchises in One

Voda offers a unique model that combines cleaning and restoration under one brand, serving both residential and commercial customers. Cleaning services generate immediate, predictable cash flow and brand awareness, while restoration delivers higher-ticket, insurance-driven revenue. This dual-engine model creates multiple revenue streams and accelerates business growth from day one.

High-Level Franchise Benefits

• Two complementary service lines under one national brand
• Home-based, scalable model with fast launch (60–90 days)
• Immediate revenue from cleaning while building restoration volume
• Extensive hiring support through talent scout program
• Centralized, turn-key marketing and lead generation
• 24/7 U.S.-based call center and appointment setting
• Proprietary technology, analytics, and SCOREBOARD™ performance dashboards

Training & Ongoing Support

Voda provides comprehensive, hands-on training through Voda University, including a one-week on-site program covering operations, marketing, financial management, hiring, and technical field training. Franchisees receive ongoing support from experienced success coaches, access to a Talent Scout hiring program, continuous marketing support, and industry-leading technology tools. Voda’s support model is designed so owners can focus on leadership and growth—not figuring it out alone.

Ideal Franchise Candidate

Voda is seeking motivated owners who want to build a scalable business, not just buy a job. No industry experience is required. Ideal candidates are coachable, growth-oriented, and comfortable managing teams. Owners may operate day-to-day or choose a semi-absentee model. A strong work ethic, leadership mindset, and commitment to following proven systems are key.