The invention of ice cream is hidden by time and history - no one truly knows where it first appeared. Some say it was invented before 1,000 C.E. in China, during the Tang Dynasty, as a special treat for the emperor. In Europe, early reports place it on the table of King Charles II at Windsor Castle in 1671, where his guests could only watch and marvel at this royal dessert made exclusively for the king.

Häagen-Dazs has stayed true to this timeless tradition of the frozen-dessert maker's craft. More than 40 years ago, Häagen-Dazs introduced the world to super premium ice cream. At first, it was a well-kept secret. But soon, friends told friends who told friends about

Häagen-Dazs® products are considered “high-end,” but their price point makes them an affordable indulgence. Häagen-Dazs® is for anyone who appreciates the finer things in life. As luxuries go, Häagen-Dazs® is remarkably inexpensive, very accessible and always satisfying.

The Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs because they believe the brand can help them achieve their personal and financial goals through product excellence, superior customer service and a franchise relationship based on dedication and integrity.

Financial Qualifications
Minimum $200,000 net worth (exclusive of primary residence/personal automobile/personal property); liquid assets of $80,000.

Total Investment
$86,850 to $397,100 (Varies by location and project)

Our mission: To provide every customer with the highest quality dessert eating experience, begins with support of our franchisees.

• Assistance throughout the development process
• Two-week initial training class at headquarters in Minneapolis, MN
• Initial on-site training and assistance upon opening a Häagen-Dazs® Shop
• On-going marketing and promotional support
• On-going operational and marketing/business planning support
• Ability to operate under the Häagen-Dazs® trademark.