What is Baja Sol?
Baja Sol Restaurants capitalize on today’s consumers’ maturing tastes within the Mexican/Latin food segment. Our focus is on healthy products that taste great, combining bold flavors with tried and true favorites. Top quality produce. Choice meats and seafoods. Salsas made fresh daily from our secret recipes. A commitment to excellence in customer service. Fresh, contemporary environments. Baja Sol Restaurants deliver all of this and more to a public searching for alternatives to boring casual and quick service dining.
 But Baja Sol Restaurants are more than a great customer experience. With four concepts to choose from, Baja Sol restaurants are a terrific way to open and build your own business. Since its opening in 1995, Baja Sol has pushed the envelope to develop new ways of reaching the market and expanding profit potential.
Exclusive values. Families make up the largest share of our customers. It is important to us to offer great value for our customers in a family-friendly environment that keeps customers coming back for more.
- Full buffet of house recipe salsas and fresh tortilla chips included free with every entrée.
- Fresh shrimp and fish dishes that very few other fast casual concepts offer.
- Kids meals programs designed to increase customer frequency.
Flexibility. We offer four levels in our concept to appeal to the broadest customer base and fit almost every market niche.
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 Our Cantina offers full service casual dining with liquor, in a footprint that allows for either in line or freestanding occupancy.
- Our Grill offers high quality fast casual dining in a bright, contemporary atmosphere with dine in, take out and catering services.
- Our Express offers the most popular fresh Mexican food in the fastest service model ideal for food court locations, college campuses & stadium settings.
- Our Baja Joe’s Beachfront Grill offers popular Mexican food (burritos, tacos & nachos) combined with burgers, fries and shakes in a fun beach atmosphere.
Baja Sol's Leadership Team
Baja Sol began in 1997 with its first fast casual restaurant, Baja Tortilla Grill, in Minneapolis Minnesota. It was one of the very first fast casual restaurants in the Twin Cities to offer fresh Mexican fare, and it opened to instant success. It has since grown into a strong local brand with 11 fast casual stores, a loyal customer following and a profitable history.
In 2006, Baja Sol, Inc. was purchased by franchisees Bill Cooper and Tony and Bridget Sutton to form a new company, Baja Sol Restaurants Group. Bill Cooper, Chairman and former CEO of TCF Financial Corporation, brings a lifetime of experience in building companies to this venture. Tony Sutton, former Deputy State Auditor for the state of Minnesota, provides 20 years of organizational leadership and financial oversight. Bridget Sutton brings 20 years of small business development and marketing.
The leadership doesn’t end there, however. Successful restaurants need a combination of business savvy, creativity and operational excellence. Baja Sol Restaurants has built a strong leadership team with a passion for growing developing terrific restaurants.
Roger Burks, Vice President of Operations, Bill Roche, Corporate Chef and Steve Rosenberg, Regional Director of Operation, they form a potent combination of vision, focus and a history of success that is fueling a new level of growth for Baja Sol Restaurants.
BAJA SOL CONCEPTS
BAJA SOL TORTILLA GRILL
Baja Sol Tortilla Grill offers high quality fast casual dining with dine in, take out and catering services. It’s the perfect spot for lunch or a quick easy dinner. Baja Sol Tortilla Grill capitalizes on today’s consumers’ maturing tastes within the fast-casual market.
It combines the need for speed of service with healthy food that tastes great. Baja Sol Tortilla Grill is about fresh food fast. No microwaves, no trans fats, no lard, no MSG. Tortillas made fresh right before the consumer’s eyes. Fresh produce. Sirloin steak and 100% whole chicken breasts. Exclusive salsas and hot tortilla chips made fresh daily that are included free with every entree order. Menu items prepared to order in a family-friendly environment. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.
Franchisees love Baja Sol Tortilla Grill because of its versatility. The Tortilla Grill works in a strip mall, enclosed mall or even as a stand alone building. Its menu and price points appeal to a broad market segment. It is affordable to open and can be managed by an owner-operator or by an investment group. |
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