At Dickey's, we've been selling great tastin' barbecue for over 60 years. We'd like to tell you a little bit about our family, and what makes Dickey's Barbecue Pit so special.

The original Dickey's restaurant opened in Dallas, Texas, in 1941. Travis Dickey, Sr. served up tender beef, ham and sausage with a side of potato chips, while hickory smoke filled the air. The restaurant operated successfully for 26 years, when Travis' sons took over the business and expanded Dickey's (and our lip smackin' menu) into a chain. We've come a long way since then, from a one-room restaurant to a successful, large franchise system stretching across the United States.

"I was drawn to Dickey's because it was a familyowned business with growth potential, its tradition of serving quality products and the strong leadership and support."
- Steve Royer, Owner/Operator, Lynchburg, Virginia

You see, when you've been in the barbecue business for decades, you know what it takes to make a restaurant successful and profitable:

• Quality food that your customers crave
• A variety of menu options to satisfy the entire family
• A location that's got high visibility for both office and residential business
• An interior design that's visually pleasing and cost-effective to open and maintain Solid, easy-to-execute operations with the foundation of weeks of training (both on- and off-site)
• Marketing, based upon research and proven execution, that speaks to your core audience
• Emphasis on quality of life: first employee arrives at 6 a.m. and the last employee leaves at approximately 9 p.m.

Dickey's has all this and more; plus, there's a lack of competition in the fast-casual barbecue category, giving this segment one of the highest growth potentials of any franchise category.

Dickey's targeted five revenue streams are:

• lunch
• night and weekend meals
• home meal replacement
• catering and delivery
• seasonal and limited-time offers

According to the Barbecue Industry Association, Americans eat barbecue
approximately 3 billion times a year.
That's a lot of barbecue!



Dickey's has evolved over the years, changing the public's perception of barbecue and taking the category mainstream. The Dickey's restaurant concept is clean, bright, inviting and well-planned. We aim for 1,400 to 2,400 sq. ft. in-line or end-cap locations to maximize the profitability of our stores.



At Dickey's, your success is our success. You have access to all of our family recipes, secrets and experience that make our concept a winner. We'll work alongside you at every step of our turnkey process:

• Financing (via third party)
• Researched Site Selection
• Innovative Design
• Superior Construction
• Extensive and Ongoing Operations Support
• Comprehensive Training Program
• Quality Assurance Reviews
• Top-Notch Marketing Programs, at Local and National Levels
• Purchasing Powerhouse

Dickey's is the barbecue segment leader, and the fastest-
growing fast-casual barbecue chain in the United States.

"Joining the Dickey's franchise system has been a tremendously rewarding experience for me. The corporation's commitment to marketing and operational support is head and shoulders above other franchise systems. I look forward to enjoying a long and profitable relationship with Dickey's Barbecue Pit."
- Adolfo Bengzon, Owner/Operator, Dover, Delaware

Dickey's is a Tier 1 borrower - so, with as little as 10% down needed, it's easy to get started!

All this, in conjunction with Dickey's targeted five revenue streams of the professional lunch crowd, night and weekend meals for families, home meal replacement for customers on the go, catering and delivery, and seasonal and limited-time offers, combines into a recipe for success.

"The Dickey's family is great to work with. They're there when you need them, but they do not micromanage. I had a six figure income before I left the corporate world. I've been able to replace that, plus have the independence and autonomy that I really wanted."
- Martin Perkins, Owner/Operator, Centennial, Colorado

So, what are you waiting for?
Contact us and join the Dickey's family today!
It's not only great barbecue, it's great business.