The World’s Largest Submarine Sandwich Chain

FOR IMMEDIATE RELEASE
CONTACT: Les Winograd

SUBWAY® RESTAURANT CHAIN OPENS
FIRST LOCATION IN HUNGARY

(Milford, Conn.) September 2004— The first SUBWAY® restaurant in the Eastern European nation of Hungary has opened its doors for business.

Owned and operated by SUBWAY® franchisee, John Holm, the restaurant is located near several office buildings, banks, retail stores and other restaurants in a busy downtown area of the capital city of Budapest.

“The reaction from the people of Budapest has been tremendous as they have eagerly awaited the opening of their first SUBWAY® restaurant,” says Sandra Mikulic, Development Agent and Area Development Manager for the SUBWAY® restaurant chain. “Since the restaurant opened for business, people have been lining up down the street to purchase SUBWAY® food and learn more about opportunities within the chain.”

As part of the opening day celebration, George Walker, U.S. Ambassador to Hungary, participated in the ribbon cutting ceremony. His presence at the grand opening attracted attention from TV and radio stations and newspapers from around the nation.

“The media coverage has greatly helped to promote brand awareness within Budapest and throughout the country,” commented John Holm, the proud restaurant owner. Since the restaurant’s opening, there have been many inquires regarding the SUBWAY® chain’s franchise opportunities.

“People are interested in learning about the history of the brand, and about becoming a part of the SUBWAY® team. The Hungarian market is an enormous consumer of fast food, which has an endless potential for the SUBWAY® franchise. This is only the beginning,” added Sandra Mikulic. “Our goal is for at least 50 SUBWAY® restaurants to be open in Hungary within the next 10 years.”

The SUBWAY® chain is the largest submarine sandwich franchise, with more than 21,000 locations in 73 countries, including more than 500 restaurants throughout Europe. The SUBWAY® chain is also the second largest fast-food chain in the world and has surpassed McDonald’s in number of locations in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey—one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® restaurant chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2004—for the 12th time in 16 years!

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

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