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Arthur
Treacher's Fish & Chips Franchise:
When you make the decision to acquire an Arthur
Treacher's Fish & Chips you are choosing to go into business with
a company dedicated to helping you succeed any way they can, every way
they can. You will not find a business partner more committed to your
success.
Arthur Treacher's Fish and Chips' first location opened
in 1969 and currently boasts over 199 franchise locations across the USA.
What makes us such a popular choice for a franchisee? It's our commitment
to your success --we are constantly improving our systems, our processes,
our training, and our menus in order to support your business. Because
let's face it, if you're not successful, we're not successful.
As our business partners, our franchisees bring classic
food brands into the neighborhoods they serve. Arthur Treacher's Fish
& Chips has extraordinary market awareness. It has been advertised
for decades and has built up powerful customer loyalty by maintaining
unique positions in the market and meeting customers' expectations.
These are just a few of the many reasons you might want
to consider joining our franchise community -
You will receive:
- Location
Selection Assistance
- Store
Package and Design Assistance
- Operations
Support
- Comprehensive
Training Programs
- Business
Coaching and Support
- Signature
Products Development
- Experienced
Management Team
- One-Stop
Supplier Selection
- Marketing
and Advertising Programs
All
of this is backed by a senior management and operation support team who's
there 24/7 to help its franchisees grow their business.
Your Questions, Answered…
Q- What do I get for my franchise fee?
Your franchise fee buys you a proven business system. Plus, our experience
takes the guesswork out of building your business. As a member of our
franchise community you'll receive:
- Instant
identity through use of our brand name and logos
- Access
to our structured two-week classroom-training program where you'll learn
first-hand from experienced experts.
- Site
selection and lease negotiation assistance
- Construction
and design support
- Marketing
support for pre-opening, grand opening and ongoing operations
- Volume
purchase discounts
- Inclusion
in advertising campaigns
Q-
What is the royalty and what do I receive for it?
At Arthur Treacher's royalty is 5% of gross sales. This fee purchases
continued use of the trade name, logo, business identity, and much more.
It assures you of the ongoing corporate support you receive and finances
the research and development activities the franchiser does to grow the
brand and assist in customer marketing.
Q - What is the advertising contribution?
Your advertising contribution is 3% and is pooled with the contributions
of other franchisees. The contribution is placed in a marketing fund and
is used to promote each brand in a variety of ways including possible
free-standing-inserts, television, radio and direct mail. The offering
circular provides details about how these funds are managed.
Q- Does Arthur Treacher's provide financing?
We do not provide financing directly. However, we have developed relationships
with third party lenders who can discuss financing options with you.
Q- What type of experience do I need?
There is no magic background. Some franchisees have retail experience,
sometimes specifically in food service. This can be helpful but is not
essential. The most important ingredient is the desire and commitment
to succeed, as well as the ability to communicate and get along with people.
Q- What about finding a store location?
We will help you find a location. Our method is to develop a list of available
sites and then pick the best from this group. You may also lease or purchase
a location on your own. We do recommend you have your lease or purchase
agreement reviewed by an attorney before signing.
Q- Who designs and builds the store?
We will provide you with a set of criteria. You will choose and hire an
architect who will design the unit and advise you concerning local codes
and regulations. We will approve the final plans. Our store opening team
will work with you and your architect to provide the right equipment package
in the kitchen.
Q- What type of store opening support can I expect?
Our initial training involves two weeks of classroom and hands-on training
in our Long Island offices. After you "graduate," our store
operations team is with you every step of the way for another 7 days at
your new store to help make your opening a smooth operation and your grand
opening as successful as possible.
Q- Can I buy a territory?
We do offer protected territories. The area of protection will depend
on competition, demographics and other locations with our brands. The
area is defined by radius or zip code.
Q- Can I co-brand with other concepts?
Yes, provided your choice meets our criteria. We currently co-brand with
our own brands Arthur Treacher's Fish and Chips and Pudgie's. In addition,
we co-brand with Miami Subs and Nathan's Famous Hot Dogs.
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