El
Pollo Loco Franchise Information:
ONE HOT CONCEPT
The secret to El Pollo Loco's success is our great tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors and is a healthy alternative to traditional fast food.
HOT FACTS:
- 50% lunch and 50% dinner during 13-hour operating day*
- The highest AUV of any combined franchised and company-operated chicken concept in the country**
- Exclusive development territories
- Solid track report with 25 years experience
- End cap, in-line and freestanding drive-thru options
- Strong catering opportunities
The first El Pollo Loco, or "The Crazy Chicken," began as a roadside chicken stand in the small town of Guasave on Mexico's Pacific Coast. It featured an authentic family recipe-fresh chicken marinated in special herbs, spices and citrus juices and then flame-grilled to perfection. The restaurant quickly became a local favorite. In 1980, the first California restaurant opened.
Today, El Pollo Loco is owned by American Securities Capital Partners, a New York-based equity investment group and Company Management. The tradition continues with signature dishes that satisfy consumers desire for flavorful food that fits well with today's healthy lifestyles. We're currently flame-grilling marinated chicken in 322 El Pollo Loco restaurants: 137 are owned and operated by the company and 185 are owned by franchisees.
Top-Notch Support
We’ve assembled an experienced senior management team as well as a dedicated franchise support staff to help you get your new restaurant up and running. We provide the following:
Operations
- Franchise operations support with Franchise Consultants who are specifically assigned to new franchisees to keep them continually updated on new information and procedures important to their business
Marketing
- Grand opening marketing plans specifically tailored to your new market to help you build strong sales from the moment you open your doors
- State-of-the-art marketing intranet site with turn key marketing programs and materials
- On-going product development to keep your menu fresh and relevant
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Real
Estate
- Our expert real estate team will work with you in market planning and site selection to determine the best possible locations for your restaurant
Training
- Seven weeks pre-opening training for franchisee and restaurant managers
- Franchise training consultants offering on-going training programs for crew and management
- Support and guidance in recruiting, hiring, training and retaining the top employees
CATCH THE
FIRE! Here’s What It Takes
- Desire to provide a unique and relevant product
- Current multi-unit restaurant operator or investor seeking to diversify portfolio
- Minimum net worth of $1.5 million with liquidity of $750,000
- An interest in opening a minimum of three locations in 48 months
- Recognize the value of investing in and expanding with a restaurant chain that has a solid track record
*Source: El Pollo Loco 2005 UFOC, only freestanding drive-thru company units only
**Source: Nation’s Restaurant News, June 28, 2004
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